Case Studies
Tattoo Threads
Case Study: Identity
Consolidated Clothing Brands is a new graphic apparel company owned and operated by two brothers. The basis of which the company started has long been an issue facing the owners - personal taste. The duo hashed out the concept when they became fed up with the generic fashions coming out of their local clothing stores. So they sat down and drew up a few starter designs that they could feature on their first clothing line, Tattoo Threads. Tattoo Threads, in their mind, would enbrace the culture and attitude of the modern inked generation. And the designs would be an extension to that lifestyle. The two brothers came to find out that even though it was easier for them to create cool graphics for their t-shirts, they couldn't settle on what the encompassing logo would look like for their brand.
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